Dec
27
“People smoke, Dichter explained, because it is both a sign of virility and a legitimate excuse to interrupt the day for a moment of pleasure, ‘comparable to sucking at the nipples of a gigantic world breast.’”
In America in the 1930s a Viennese psychologist named Ernest Dichter implored advertisers to explore consumers’ unconscious desires. His insights revolutionised marketing and brought sex to advertising.
(via theeconomist)
